Article Marketing Resources

Do you know of a case study of a college or university doing a successful viral marketing campaign?

I'm looking to find a case study of how a school has used viral marketing succesfully as a whole, or more particularly in generating leads. A link to an article on it or the agency that did the campaign would be helpful.

Public Comments

1. harvard school of business published an article last year. I could not find it in a search. You should contact them by email.