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What is behavioral economics?

Is it like Freakonimics or Blink and Tipping Point stuff? I read an article in the NYT today about Obama's economics and he said, "The project of our new President is figuring out how do you create bottom-up economic growth, as opposed to trickle-down economic growth . . ." This is so counter-intuitive for me. I don't get it. I always thought that investment grew the economy. The only way to grow it from the bottom up would seem to require having a huge black market and then, of course, there are problems with that idea. What am I missing? Thanks.

Public Comments

1. His idea looks good on paper but it won't work. It's been tried. The theory is that if you invest HUGE sums of money into fighting poverty, educating the poor, cultural re-engineering, etc., it would create a more level playing field and eliminate current social problems. Sounds good huh? Like the idea do you? Well, it's called socialism. Good luck with that.......